Group discounts will be available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

MAMMA MIA! is suitable for ages 6 and up. 

Children under the age of 2 will not be admitted to Broadway in Richmond performances.

2 hours and 30 minutes, including intermission.

Sennheiser Mobile Connect is an application allowing you to utilize your phone as an assisted listening device. This will allow you to plug in headphones, or utilize your existing hear aids depending on their capability to hear the audio of the show in a much more personal way.

Utilizing MobileConnect:

1. Installation

2. Install Sennheiser Mobile Connect from the App Store (Apple Devices) or from the Play Store (Android Devicess).

3. WiFi

4. Connect to the GalaPro WiFi network. This WiFi network will only be visible in the theater itself.

5. Open App

6. Open the MobileConnect App on your device.

7. Channel

8. Select the 'Altria Theater Stage' channel. Note that this channel will show only once the performance has started.

9. Adjust

10. Adjust the audio volume at the bottom of the screen and drag the circle in the middle at adjust the sound to what you desire

Assisted listening devices are available upon request from the Concierge Desk located in the Box Office Lobby on West Main Street. A valid driver’s license or photo ID will be requested as a deposit for the equipment. We offer two types of receivers, and stock enough of each type to meet ADA requirements according to the percentage of audience capacity. The receivers we distribute most often are the stethoset variety, which includes integrated earbud-style transducers, and are worn like a stethoscope.

We also offer pendant or necklace receivers, which come on their own lanyard and feature a 3.5mm (1/8") connector, which is the standard headphone connection found on smartphones, iPods, ADA ATM cash machines, etc. We can provide these pendant receivers with inductive neck loops, which allow compatibility with T-Coil hearing aids. These receivers are also compatible with cochlear implants featuring 3.5mm Direct Audio Input, personal headphones, or any other device that has a 3.5mm audio input.

All ticket purchases are final. No refunds or exchanges except in the case of an event cancelation. Shows and dates are subject to change. Some fees may not be refundable. Ticket policies are at the discretion of Altria Theater and Broadway in Richmond, and may be changed at any time.

A limited number of lottery tickets for MAMMA MIA! will be made available for each performance. The digital lottery is open for entries the day prior to each performance, from 8am-2pm. Lottery winners will be randomly selected and contacted via email to process their payment; tickets will be available at Will Call for pickup 1hr prior to showtime. Lottery tickets are $25 each plus fees. Entrants may request up to a maximum of 2 tickets for this production. Broadway Direct is the official vendor for all Broadway in Richmond lotteries.

ENTER: https://lottery.broadwaydirect.com/show/mama-richmond/