FOR IMMEDIATE RELEASE

 

JPMORGAN CHASE SUPPORTS STUDENT RUSH TICKET PROGRAM AT ALTRIA THEATER

(February 28, 2024, RICHMOND, VA) – ASM Richmond, the venue management company for Altria Theater, and JPMorgan Chase (JPMC) proudly announce their continued partnership in 2024 alongside JPMC’s sponsorship of the Student Rush ticketing program at the venue.

 

The Student Rush program allows students of all-ages the opportunity to experience world-class performances at Altria Theater through access to extremely discounted tickets. Student Rush tickets are available for select performances at the venue and can often be purchased from best available seating with a valid student ID or proof of enrollment.

 

In 2023, 6,500 student rush tickets were sold across the Broadway in Richmond season, as well towards select comedy, concerts, live film events, and family shows at the venue. The average student rush ticket cost just $25.00, amounting to an average savings of 70% compared to single ticket pricing.

 

“JPMorgan Chase’s targeted support of the Student Rush program speaks volumes about their dedication to fostering inclusive opportunities for all,” said Glenn Major, General Manager at Altria Theater.

 

“The purpose of the program is to lower the barriers of entry, like ticket pricing, and give the next generation of ticket buyers greater access to live-entertainment experiences today. JPMC’s support of a program like this highlights their belief in not just being a part of the community but actively contributing to its cultural and educational wealth.”

 

"The Altria Theater is such a strong staple in the city of Richmond,” said Joe Peddicord, Market Executive for JPMorgan Chase Commercial Banking. “Supporting the community is part of the fabric of the firm's mission, and this program will help provide more opportunities for students and their families to experience the cultural vibrancy our local arts community has to offer. As JPMorgan Chase continues to grow its branch network in the region, we are also doubling down on our Commercial, Private, and Business Banking capabilities to support as many of our business and community residents as possible with their financial needs.”

 

Both Altria Theater and JPMorgan Chase look forward to the growth and success of the Student Rush program, which is supported by the shared vision of making the arts accessible to all.

 

To learn more about the Student Rush program at Altria Theater, sponsored by JPMorgan Chase, visit altriatheater.com/student-offers.

 

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About ASM Richmond

ASM Richmond is the Richmond, Virginia division of ASM Global, the world’s leading provider of innovative venue services and live experiences. The company manages two local venues including Altria Theater and Dominion Energy Center on behalf of the Richmond Performing Arts Corporation (RPAC). Previously known as SMG Richmond, the company became ASM Richmond in 2019 as a result of the merger between its parent company, SMG Worldwide, and AEG Facilities. ASM Richmond oversees all facets of venue management including, administration and finance, sales and marketing, event production and promotion, and facilities maintenance.

 

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues Follow us on Facebook, Instagram, LinkedIn and Twitter. asmglobal.com