LEXUS PARTNERS WITH ALTRIA THEATER

LEXUS Recognized as the Official Vehicle of Altria Theater

(November 30, 2022) – Today, ASM Richmond announced a partnership with Sheehy Lexus of Richmond as the Official Vehicle of Altria Theater. The partnership provides Lexus the platform to create premier experiences and activations with the venue, which includes the naming rights of the exclusive VIP lounge set to open publicly in the coming days.

 

“We are honored that Lexus has identified Altria Theater as their next national partner in the arts,” said Brittany Griffith, Director of Marketing, Altria Theater. “We are continually looking to enhance our patrons’ experience at the venue, and our activations with Lexus will provide a unique opportunity to interact directly with the luxury automotive brand firsthand.”

 

The opening of the Lexus Lounge at Altria Theater marks a further expansion of Lexus, beyond the premium automotive world, as a global luxury lifestyle brand. Complete with an expedited and dedicated entrance, premium food and bar offerings, private restrooms, concierge services and more, the Lexus Lounge will act as a pre-show destination for patrons seeking an elevated experience.

 

“At ASM Richmond, we are in the business of selling experiences,” said Glenn Major, General Manager, Altria Theater. “The Lexus Lounge allows us the ability to present the next level of that experience within our walls alongside a brand that exudes luxury, refinement, and beauty; a perfect match to Altria Theater.”

 

In addition to the lounge, Lexus will provide two custom branded vehicles to display at select events.

 

“Sheehy Lexus of Richmond is excited to partner with Altria Theater, one of our community’s most exclusive venues,” said Todd Zaciek, General Manager of Sheehy Lexus of Richmond. “This synergistic collaboration embodies the components of luxury we strive to provide our customers. We look forward to everyone being able to ‘Experience Amazing’ with the new Lexus Lounge.”

 

Learn more about the Lexus Lounge by visiting www.altriatheater.com/lexus-lounge.

 

About Sheehy Lexus of Richmond

Sheehy Lexus of Richmond serves the Richmond, Charlottesville, and Glen Allen & Short Pump areas, and celebrated its grand opening in February, 2022. The recently renovated 52,000 square foot dealership includes a separate building dedicated to preowned vehicles and a collision center. Sheehy Lexus of Richmond supports the Sheehy Auto Stores Mission Statement: “One team building a lasting relationship with each customer based on trust,” as well as Lexus’ dedication to providing its customers with the most elevated experiences.  

 

To learn more about Sheehy Lexus of Richmond, visit www.lexusofrichmond.com. To learn more about Altria Theater and the Lexus Lounge, visit www.AltriaTheater.com.

 

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About Altria Theater

Originally opening its doors in 1927 and completing a major renovation in 2014, Altria Theater was designed in Moorish Revival architectural style and is one of the best known and most striking buildings in Richmond. It is located just west of the city’s downtown in the heart of the Virginia Commonwealth University campus, directly across from historic Monroe Park, and is the largest theater between New York and Atlanta. The 200,000 square foot theater has a seating capacity of 3,600 and hosts an enormously successful Broadway in Richmond series, the nationally acclaimed Richmond Forum, as well as countless concerts, kid’s shows, and comedians. In addition to the theater, the building boasts a beautiful Egyptian-styled ballroom and an abundance of functional space for corporate events, fundraisers, weddings, and private parties.

 

About ASM Richmond

ASM Richmond is the Richmond, Virginia division of ASM Global, the world’s leading provider of innovative venue services and live experiences. The company manages three local venues including, Altria Theater and Dominion Energy Center on behalf of the Richmond Performing Arts Commission (RPAC), and Bon Secours Training Center on behalf of the Richmond Economic Development Authority. Previously known as SMG Richmond, the company became ASM Richmond in 2019 as a result of the merger between its parent company, SMG Worldwide, and AEG Facilities. ASM Richmond oversees all facets of venue management including, administration and finance, sales and marketing, event production and promotion, and facilities maintenance.

 

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues. Follow ASM Global on Facebook, Instagram, LinkedIn and Twitter or on asmglobal.com.