Frequently Asked Questions

Purchase online at AltriaTheater.com, Etix.com, by calling (800) 514-3849, or by visiting the Box Office at the venue, open for business hours Monday - Friday, 10AM - 2PM, and 2 hours prior to any advertised showtime. 

The Altria Theater Box Office – by phone or online at altriatheater.com – and Etix - by phone or online at Etix.com - are the only official retail ticketing sources for Altria Theater.

Patrons are urged to purchase tickets directly through the venue or Etix.com. There are many reasons to avoid third-party ticket sellers, including: 

• We are unable to provide any customer service for your tickets
• We cannot guarantee your tickets are genuine
• You will likely pay more than face value
• We cannot replace lost or stolen tickets
• We cannot contact you with information regarding show cancellations, time changes, traffic updates, or other useful pieces of information
• You are supporting businesses that make it more difficult for true fans to see artists without paying a premium charge

Additionally, Altria Theater reserves the right to revoke tickets sold by a broker or unauthorized third party. Revoked tickets are not valid for admission and are non-refundable.

Altria Theater is fully accessible to patrons with physical disabilities. ADA ticketing purchases can be made by calling (804) 592-3368, buying online, or purchasing in-person at the Box Office. 

The venue is dedicated to providing a comfortable and enjoyable theater experience for all persons. Visit here to learn more. 

To buy tickets for your group or ask questions, visit here.

Season tickets are available for Broadway in Richmond performances. Visit our Broadway page for information about Broadway season tickets.

Many shows impose ticket limits to allow as many people as possible to have equal access to seats. This is done as a deterrent to third party sellers, i.e. scalpers, who may purchase large blocks of seats and then resell them online at an inflated cost. 

Print at home and mobile delivery tickets are sent with delayed delivery, available 7 days prior to the performance date. These tickets will be sent to the email attached to your order. 

Will Call tickets may be picked up at the venue Box Office, available 2 hours prior to the advertised showtime. A valid photo ID must be presented at the time of pick up.

Will Call tickets may be picked up at the venue Box Office, available 2 hours prior to the advertised showtime. A valid photo ID must be presented at the time of pick up.

Yes! Click here to learn about adding digital tickets to your smartphone.

Click to view our Meet Your Seat video tour, offering a view of the seating on each level of the venue.

Visit here to view our seating charts.

All ticket purchases at Altria Theater are final, no refunds or exchanges are given, except in the case of an event cancellation.

If an event is cancelled or rescheduled, information will be sent to ticket purchasers directly. 

If an event is canceled, refunds will be available at the original point of purchase. If the event is rescheduled, tickets purchased for the original date will be honored at the new date.

Altria Theater is not responsible for tickets purchased through third party resale sources.

All ticket purchases are final, no refunds or exchanges except in the case of an event cancellation.

Each show has its own rules regarding single ticket exchanges. When allowed, tickets can only be exchanged for another date of the same performance. Exchange requests should be made through Etix - by phone or online at Etix.com - or at the venue Box Office. Exchanges are subject to additional fees. 

There are no refunds unless a performance has been canceled.

Remember the motto, “The show must go on.” Refunds are only available when an event has been canceled.

Many performances at Altria Theater will offer a Student Rush ticket. To learn more about the Student Rush program, visit here.

Yes, select performances will offer discounts for groups of varying sizes. To buy tickets for your group or ask questions, visit here.

Every patron must have a ticket, regardless of age. Unless young children are the primary audience, we recommend against bringing babies and young children to our performances.

Some shows may have an age limit due to content, and any persons who do not meet the required age will not be allowed entry. For more information, see the show details page for the performance in question.

Yes, gift cards are available to purchase at the Box Office or online. They may be used for all shows at Altria Theater. 

To purchase a gift card online, visit here.

Since we hold several different types of performances, the policy for late seating is at the discretion of the production company and varies by show. Some production companies require audience members to “hold” outside the theater until an appropriate time in the performance. We encourage patrons to arrive at least 30 minutes prior to their scheduled performance to avoid frustration.

If the show is designated “18+” or “21+”, you must show a valid, state-issued ID to enter the venue. Underage patrons will be denied admittance, even if accompanied by an adult. A valid, state-issued ID is always required to pick up tickets at Will Call and to purchase alcoholic drinks.

Unless otherwise noted, Altria Theater does not have a formal dress code. You will see a broad range of dress at our shows, from elegant evening wear to casual attire. We suggest you dress to feel comfortable about your appearance and in keeping with the type of event you are attending. We request that shoes and a shirt be worn at all times in the venue.

Visit our Security & Bag Policy page for information on prohibited items.

Beverages, snacks, and specialty items are available for purchase prior to performances and during intermission.

We sell popcorn, candy, wine, beer, and mixed drinks prior to most performances and during intermission. A valid, state-issued ID is always required to purchase alcoholic drinks.

Concessions are sold on all levels of the theater, with the exception of the fourth floor.

Altria Theater is a non-smoking facility and no tobacco products of any kind are allowed. This includes cigarettes, cigars, pipes, chewing tobacco, and vaporizers.  A designated smoking area is located outside of the venue.

Policies for non-professional cameras and mobile devices vary for each production. For some productions, the use of cameras and recording devices is strictly prohibited by contracts with the performing artists and organizations.

Yes, Altria Theater is accessible to people with disabilities. We provide services for people with special needs including audio descriptions of select performances.

Visit here to see more information about our accessible services including parking, seating, and signed performances for the hearing-impaired. 

Lost and found items are taken to the Concierge Desk located in the Box Office Lobby on Main Street. To locate a lost item, please call (804) 592-3368 or visit click here to fill out a lost and found report. 

Someone will look for the item and get back to you as soon as possible. Items not claimed after 30 days will be donated to local charities or otherwise disposed.

The Altria Theater lobbies open one (1) hour prior to the start of each event unless otherwise noted. Doors to the seating area may not open until 30 minutes prior to the advertised start time of the event.

These times may vary based on the needs of a particular show, or when the lobbies are at capacity. Some patrons may be held outside of the venue if lobby capacities are met.

All guests entering Altria Theater are subject to a reasonable search, including the use of metal detectors, wanding, and bag searches. Altria Theater personnel reserve the right to deny entry of any items that may cause damage to the facility or danger/disruption to an event. 

Altria Theater is located at 6 N. Laurel Street, Richmond, VA 23220. The venue is located in the heart of VCU's Monroe Park campus.

Altria Theater does not manage any parking facilities in the area.

There are two VCU-managed parking decks that allow public paid parking during performances at the venue. Both are cashless, and are located within two blocks of the venue. Visit here to learn more.

Street parking is also available in the area, though limited, including three (3) handicapped parking spots on Main Street just west of Laurel Street.

Emergency medical personnel are on site for most events. Please contact the nearest Altria Theater staff member, usher, or RMC Security if you are in need of medical attention.

Once patrons have entered Altria Theater for a performance, they are not allowed to leave the facility and re-enter for security reasons. 

No, the venue is cashless. 

The permitted use of cameras varies by event. However, cameras with professional lenses, detachable lenses or detachable flashes are prohibited from the Altria Theater. Use of video cameras, audio recording devices and digital cameras in video mode is strictly prohibited in the theater.

The use of any of these items will result in confiscation and possible ejection from the facility.

These are general rules and can be overridden based on a specific request from the attraction or promoter.

Banners and signs are prohibited from entering the venue.

All guests entering Altria Theater are subject to a reasonable search, including the use of metal detectors, wanding, and bag searches. Altria Theater personnel reserve the right to deny entry of any items that may cause damage to the facility or danger/disruption to an event. 

In the event that prohibited items are revealed during a search, guests will be permitted to return to their vehicles to store the items or will have their items confiscated or disposed of properly. Altria Theater will not safeguard any personal belongings or items of any type. Guests who violate building policies or decline to be searched may be denied entry or ejected from the venue. 

Visit here to see a list of prohibited items. 

Yes, the following behaviors or activities are grounds for eviction from Altria Theater:

• Use of profanity or unacceptable language of any type
• Possession of illegal or unauthorized items inside the theater
• Unacceptable or indecent dress
• Damaging or the intent to damage property of the Altria Theater
• Failure to obey or follow Altria Theater smoking policies
• Use of illegal substances or drugs
• Public drunkenness
• Entering or attempting to enter any “off limits” areas
• Participating in a fight
• Verbally abusing, threatening, or intimidating other guests, employees, volunteers, or performing artists
• Heckling of any kind
• The throwing of any objects or projectiles in seating areas, on stage, or any other areas
• Other conduct as deemed inappropriate by venue management

Guests who fail to abide by theater policies and state and federal law are subject to ejection from the facility. Any guest who is violating the policy will be asked to correct their behavior and, if they fail to do so in a timely fashion, will be ejected.

Individuals who have been ejected must vacate the property or be subject to arrest on trespassing charges.

Non-licensed vending on Altria Theater’s property, including the resale of event tickets, is prohibited. Venue Management does not permit vending, soliciting, collecting contributions for any purpose whatsoever, or distributing of unauthorized handbills on the premises.

Yes, tickets for entry to the Altria Theater are a revocable license and entry may be refused due to inappropriate attire, disorderly conduct, intoxication, or other reasons deemed appropriate by venue management. Guests who fail to abide by policies, state, or federal laws are subject to ejection and arrest.

The mailing address for Altria Theater is 6 N. Laurel Street, Richmond, VA 23220.

All job opportunities at the venue can be found here.

Auditions for Broadway tours are not held at or by Altria Theater.